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孙杨保险自助媒体频繁混乱下的有效监管难点——自助媒体新浪财经

任贤齐暴瘦34斤

    在高佣金的驱使下,我们无照经营,散布虚假信息,夸大保险价值,泄露他人隐私,恶意欺骗消费者……随着互联网技术的飞速发展,低门槛、高度开放的自助媒体平台已经成为许多行业营销人员拓展业务的主要阵地。其中,保险行业也不例外,因为欺诈和诱骗的高发率而受到国家严格监管。如今,越来越少的推销员主动选择与顾客“磨嘴”,保险业也悄然形成了网络营销的新形式。然而,在高佣金的推动下,保险自助媒体营销的混乱现象,如无证经营、虚假信息传播、虚假推销保险价值、泄露他人隐私、恶意欺骗消费者等,在政府的大力推动下,屡禁不止。严重损害了消费者的合法权益,给整个行业的持续健康发展带来了大量的隐患。不能防止网络营销混乱的“二次杀戮”、“国家疯狂抢劫”、“期限”等与产品销售事实不符的术语,如“保本保利”、“复利滚动”、“每日带息月复利”等混淆保险人的宣传术语。ance产品与其他固定收益金融产品,不时出现在个人围心朋友圈或围心群中。保险营销广告的社会化具有很强的防御性。一位保险推销员说,威信朋友圈和威信集团的促销成本很低,加上社会属性,他们通常是熟人和朋友,可以互相交流,具有很高的信任度和良好的效果。事实上,不仅仅是朋友圈存在。细心的人们发现,过去通过短信和电话进行的保险销售正在悄悄地改变营销模式,并且越来越多地从离线转向在线。自媒体平台,包括网站、应用程序、博客、公共账户、微信等,已经成为保险公司、保险中介机构和保险从业人员展示公司形象、推销保险产品和介绍保险服务的重要渠道。其中,具有保险产品促销、退税功能的第三方技术平台不多。相当一部分保险公司或保险中介机构是直接或间接设立的,有些保险公司或保险中介机构没有经营资格,通过自助媒体渠道不定期销售保险。虽然这种营销方式促进了保险产品的销售,但媒体渠道参与门槛低、发行者多、信息审计薄弱、转发传播快等问题也十分突出。微型企业。任何企业和个人都可以在代理平台上注册自己的账户,并将代理准备的营销资料和销售链接发送给朋友圈。交易结束后,他们可以得到一定的“晋升激励”。根据调查,一些保险公司和第三方平台被媒体分流了。对于每笔保险销售,第一年保险费的60%至80%可以用作佣金。如果是大粉丝,佣金率甚至高达100%,这导致了整个行业的无序竞争。在利益的驱使下,自助媒体运营商夸大保险价值,诱使投保人隐瞒信息已成为常态。为了扩大业务和赚取高额佣金,一些保险媒体在诱惑下恶意编造和分发虚假营销信息。此外,促销活动宣称“如果你得了癌症,你可以继续购买”和“你不需要申报你过去的病史”,这往往导致消费者在保险时隐瞒他们的病史,但当他们有合理的索赔要求时,他们遭受拒绝和巨大的损失。同时,投保人隐私权的公开也成为普遍现象。为了提高营销信息的说服力,一些自助媒体在未经当事人许可的情况下将一些投保人作为服务案例进行宣传,并公开其他人的隐私,这也使得许多消费者“抱怨不断”。社会媒体可以非常具体和迅速地传递产品信息。”一位人寿保险顾问告诉记者,状态或推特可以随时随地发送,朋友之间也很容易互动。有效的监管仍然面临困难。有迹象表明,无论是在银行机构还是在保险公司的直接营销渠道中,销售误导一直是保险销售中一个长期存在的问题。根据银监会披露的投诉,2018年上半年,97.90%的投诉来自保险合同纠纷。其中,分红人寿保险占销售纠纷投诉的46.67%,主要体现为固定股利收入承诺、隐瞒退款损失、与银行存款或银行金融产品进行简单比较。近年来,国外保险政策、地下保险政策、香港保险等也已从媒体向国内公众广泛传播,成为投诉的受灾地区。这些没有取得法定资格的机构从事保险销售活动,由于没有受到内地法律的保护,往往使消费者难以有效地维护自己的权益。一旦出现问题,大额保险费就像“漂移”,而自我媒体推荐的相关政策往往偏离问责制。今年6月,中国银监会针对保险业自助媒体混乱的现象,发布了《关于加强自助媒体保险营销管理和促销行为的通知》。要求保险监督管理局、保险公司、保险中介机构加强对自身媒体保险营销宣传行为的控制,控制误导性保险销售,明确责任追究,建立与非法不当自助媒体保险市场挂钩的行业黑名单制度。ng对保险从业人员的宣传行为,及时揭露自我媒体保险营销宣传的典型案例。此外,今年10月颁布的《网络保险业务条例(草案)》草案再次明确,保险公司和保险中介机构应当建立和完善对从业人员的官方自助媒体和个人自助媒体的管理制度,严格控制公司及其保险。参赛者转载保险营销信息,经营个人保险微型商店。如媒体保险营销,消除网络保险业务的非法经营和不当宣传。然而,这些措施相当严格,但实施情况并不乐观。在日益严格的监管形势下,保险自助媒体的混乱局面才得以遏制。面对巨大的利益,许多自媒体平台仍在与监管当局打着“边缘球”。特别是对于微信公用号码等新媒体平台添加二维代码的文章,无论是咨询还是销售,目前尚无明确的界限。”目前,我国有800多万保险推销员。他们观点广泛,很难管理。销售员在朋友圈内共享的链接可以选择性地呈现。保险机构在监管方面也面临着技术难题。保险公司的负责人承认拳头沉重只是“治标不治本”。要根治这一根源,必须规范整个行业,加强行业自律和资源管理,尤其是出版平台,承担着不可推卸的责任。事实上,由于移动互联网的普及和网络产品的创新,媒体的蓬勃发展在很大程度上重塑了传播模式,产生了巨大的市场红利。在许多保险营销者看来,利用有影响力的保险产品分析文章来描绘一群对保险感兴趣和需要保险的用户,然后将它们转移到保险公司或保险经纪人的小程序中,从而促进销售,被认为是技术enab的重要表现。领先的保险销售。这也使得许多保险从业者认为自助媒体是他们自己名字中的“保留地”。他们使用诸如Wechat Friendship Circle、QQ、博客等社交软件作为商业营销和商业平台,缺乏基本的法律意识。在利益的控制下,特别是在高佣金现金流的驱动下,保险业自媒体混乱现象十分突出。12月4日,海南省银保监管局筹备组发布的行政处罚决定显示,2018年,中国人寿保险有限公司海南分公司保险业务员王晓伟通过自己的《购买汽车保险,高额优惠》(海口业主疯狂…)发表了一篇文章。注册微信公开号码“海口汽车保险”。它进行虚假的宣传和承诺。同时,王小伟还主动联系了一家电台广告促销商,以推广一篇关于电台微信的公开文章。据海南省银保监督管理局筹备组介绍,王晓伟的行为违反了《中华人民共和国保险法》关于保险代理人、保险经纪人及其从业人员从事保险经营活动的规定,决定予以警告,并处以6000英镑的罚款。“嗯。”自助媒体不是一个法外之地,我们应该有道德感、诚信、守则,不断加强行业自律。”郑州市委网络信息办公室李龙坦言,在自助媒体领域,基于流量和粉丝病毒传播,内容可以快速传播。一方面,内容本身已经成为一种盈利手段,导致虚假的宣传和盲目的夸张;另一方面,无论是在广告营销还是付费订阅,各种盈利手段都以阅读和粉丝数量为唯一标准,这也使得自媒体能够不惜一切代价吸引关注。基于沟通水平,自媒体运营商应多加红线开销,脚踏实地,不能无限传播虚假信息。李龙说,下一步是进一步规范自助媒体管理,加强自助媒体从业人员的培训,严格规范自律,以唤起混淆,促进网络空间畅通。业内人士提醒消费者在选择保险产品时要有自我保护意识,并掌握一些常识。他们应该去正规的合格保险公司了解情况。如果他们对某些渠道或资质信息不确定,可以在银保监察委员会官方网站上搜索“保险中介监管信息系统”,最终为自己购买最合适的保险。此外,还应特别注意“全民保险”索赔涵盖一切。有专家指出,监管部门还应继续努力增强保险公司的责任意识,制止违反《保险法》、《广告法》、《网络安全法》等法律法规的宣传活动,加大对违反法律法规的处罚力度。创建健康良性的保险营销文化,使保险机构更加重视提高产品安全性。在能力和服务质量方面,只有这样,保险业和互联网才能真正深入融合,促进新型网络保险的持续健康发展。责任编辑:谢海平

zai gao yong jin de qu shi xia, wo men wu zhao jing ying, san bu xu jia xin xi, kua da bao xian jia zhi, xie lou ta ren yin si, e yi qi pian xiao fei zhe sui zhe hu lian wang ji shu de fei su fa zhan, di men kan gao du kai fang de zi zhu mei ti ping tai yi jing cheng wei xu duo hang ye ying xiao ren yuan tuo zhan ye wu de zhu yao zhen di. qi zhong, bao xian hang ye ye bu li wai, yin wei qi zha he you pian de gao fa lv er shou dao guo jia yan ge jian guan. ru jin, yue lai yue shao de tui xiao yuan zhu dong xuan ze yu gu ke" mo zui", bao xian ye ye qiao ran xing cheng le wang luo ying xiao de xin xing shi. ran er, zai gao yong jin de tui dong xia, bao xian zi zhu mei ti ying xiao de hun luan xian xiang, ru wu zheng jing ying xu jia xin xi chuan bo xu jia tui xiao bao xian jia zhi xie lou ta ren yin si e yi qi pian xiao fei zhe deng, zai zheng fu de da li tui dong xia, lv jin bu zhi. yan zhong sun hai le xiao fei zhe de he fa quan yi, gei zheng ge hang ye de chi xu jian kang fa zhan dai lai le da liang de yin huan. bu neng fang zhi wang luo ying xiao hun luan de" er ci sha lu"" guo jia feng kuang qiang jie"" qi xian" deng yu chan pin xiao shou shi shi bu fu de shu yu, ru" bao ben bao li"" fu li gun dong"" mei ri dai xi yue fu li" deng hun xiao bao xian ren de xuan chuan shu yu. ance chan pin yu qi ta gu ding shou yi jin rong chan pin, bu shi chu xian zai ge ren wei xin peng you quan huo wei xin qun zhong. bao xian ying xiao guang gao de she hui hua ju you hen qiang de fang yu xing. yi wei bao xian tui xiao yuan shuo, wei xin peng you quan he wei xin ji tuan de cu xiao cheng ben hen di, jia shang she hui shu xing, ta men tong chang shi shu ren he peng you, ke yi hu xiang jiao liu, ju you hen gao de xin ren du he liang hao de xiao guo. shi shi shang, bu jin jin shi peng you quan cun zai. xi xin de ren men fa xian, guo qu tong guo duan xin he dian hua jin xing de bao xian xiao shou zheng zai qiao qiao di gai bian ying xiao mo shi, bing qie yue lai yue duo di cong li xian zhuan xiang zai xian. zi mei ti ping tai, bao kuo wang zhan ying yong cheng xu bo ke gong gong zhang hu wei xin deng, yi jing cheng wei bao xian gong si bao xian zhong jie ji gou he bao xian cong ye ren yuan zhan shi gong si xing xiang tui xiao bao xian chan pin he jie shao bao xian fu wu de zhong yao qu dao. qi zhong, ju you bao xian chan pin cu xiao tui shui gong neng de di san fang ji shu ping tai bu duo. xiang dang yi bu fen bao xian gong si huo bao xian zhong jie ji gou shi zhi jie huo jian jie she li de, you xie bao xian gong si huo bao xian zhong jie ji gou mei you jing ying zi ge, tong guo zi zhu mei ti qu dao bu ding qi xiao shou bao xian. sui ran zhe zhong ying xiao fang shi cu jin le bao xian chan pin de xiao shou, dan mei ti qu dao can yu men kan di fa xing zhe duo xin xi shen ji bo ruo zhuan fa chuan bo kuai deng wen ti ye shi fen tu chu. wei xing qi ye. ren he qi ye he ge ren dou ke yi zai dai li ping tai shang zhu ce zi ji de zhang hu, bing jiang dai li zhun bei de ying xiao zi liao he xiao shou lian jie fa song gei peng you quan. jiao yi jie shu hou, ta men ke yi de dao yi ding de" jin sheng ji li". gen ju diao cha, yi xie bao xian gong si he di san fang ping tai bei mei ti fen liu le. dui yu mei bi bao xian xiao shou, di yi nian bao xian fei de 60 zhi 80 ke yi yong zuo yong jin. ru guo shi da fen si, yong jin lv shen zhi gao da 100, zhe dao zhi le zheng ge hang ye de wu xu jing zheng. zai li yi de qu shi xia, zi zhu mei ti yun ying shang kua da bao xian jia zhi, you shi tou bao ren yin man xin xi yi cheng wei chang tai. wei le kuo da ye wu he zhuan qu gao e yong jin, yi xie bao xian mei ti zai you huo xia e yi bian zao he fen fa xu jia ying xiao xin xi. ci wai, cu xiao huo dong xuan cheng" ru guo ni de le ai zheng, ni ke yi ji xu gou mai" he" ni bu xu yao shen bao ni guo qu de bing shi", zhe wang wang dao zhi xiao fei zhe zai bao xian shi yin man ta men de bing shi, dan dang ta men you he li de suo pei yao qiu shi, ta men zao shou ju jue he ju da de sun shi. tong shi, tou bao ren yin si quan de gong kai ye cheng wei pu bian xian xiang. wei le ti gao ying xiao xin xi de shuo fu li, yi xie zi zhu mei ti zai wei jing dang shi ren xu ke de qing kuang xia jiang yi xie tou bao ren zuo wei fu wu an li jin xing xuan chuan, bing gong kai qi ta ren de yin si, zhe ye shi de xu duo xiao fei zhe" bao yuan bu duan". she hui mei ti ke yi fei chang ju ti he xun su di chuan di chan pin xin xi." yi wei ren shou bao xian gu wen gao su ji zhe, zhuang tai huo tui te ke yi sui shi sui di fa song, peng you zhi jian ye hen rong yi hu dong. you xiao de jian guan reng ran mian lin kun nan. you ji xiang biao ming, wu lun shi zai yin hang ji gou hai shi zai bao xian gong si de zhi jie ying xiao qu dao zhong, xiao shou wu dao yi zhi shi bao xian xiao shou zhong yi ge chang qi cun zai de wen ti. gen ju yin jian hui pi lu de tou su, 2018 nian shang ban nian, 97. 90 de tou su lai zi bao xian he tong jiu fen. qi zhong, fen hong ren shou bao xian zhan xiao shou jiu fen tou su de 46. 67, zhu yao ti xian wei gu ding gu li shou ru cheng nuo yin man tui kuan sun shi yu yin hang cun kuan huo yin hang jin rong chan pin jin xing jian dan bi jiao. jin nian lai, guo wai bao xian zheng ce di xia bao xian zheng ce xiang gang bao xian deng ye yi cong mei ti xiang guo nei gong zhong guang fan chuan bo, cheng wei tou su de shou zai di qu. zhei xie mei you qu de fa ding zi ge de ji gou cong shi bao xian xiao shou huo dong, you yu mei you shou dao nei di fa lv de bao hu, wang wang shi xiao fei zhe nan yi you xiao di wei hu zi ji de quan yi. yi dan chu xian wen ti, da e bao xian fei jiu xiang" piao yi", er zi wo mei ti tui jian de xiang guan zheng ce wang wang pian li wen ze zhi. jin nian 6 yue, zhong guo yin jian hui zhen dui bao xian ye zi zhu mei ti hun luan de xian xiang, fa bu le guan yu jia qiang zi zhu mei ti bao xian ying xiao guan li he cu xiao xing wei de tong zhi. yao qiu bao xian jian du guan li ju bao xian gong si bao xian zhong jie ji gou jia qiang dui zi shen mei ti bao xian ying xiao xuan chuan xing wei de kong zhi, kong zhi wu dao xing bao xian xiao shou, ming que ze ren zhui jiu, jian li yu fei fa bu dang zi zhu mei ti bao xian shi chang gua gou de hang ye hei ming dan zhi du. ng dui bao xian cong ye ren yuan de xuan chuan xing wei, ji shi jie lu zi wo mei ti bao xian ying xiao xuan chuan de dian xing an li. ci wai, jin nian 10 yue ban bu de wang luo bao xian ye wu tiao li cao an cao an zai ci ming que, bao xian gong si he bao xian zhong jie ji gou ying dang jian li he wan shan dui cong ye ren yuan de guan fang zi zhu mei ti he ge ren zi zhu mei ti de guan li zhi du, yan ge kong zhi gong si ji qi bao xian. can sai zhe zhuan zai bao xian ying xiao xin xi, jing ying ge ren bao xian wei xing shang dian. ru mei ti bao xian ying xiao, xiao chu wang luo bao xian ye wu de fei fa jing ying he bu dang xuan chuan. ran er, zhei xie cuo shi xiang dang yan ge, dan shi shi qing kuang bing bu le guan. zai ri yi yan ge de jian guan xing shi xia, bao xian zi zhu mei ti de hun luan ju mian cai de yi e zhi. mian dui ju da de li yi, xu duo zi mei ti ping tai reng zai yu jian guan dang ju da zhe" bian yuan qiu". te bie shi dui yu wei xin gong yong hao ma deng xin mei ti ping tai tian jia er wei dai ma de wen zhang, wu lun shi zi xun hai shi xiao shou, mu qian shang wu ming que de jie xian." mu qian, wo guo you 800 duo wan bao xian tui xiao yuan. ta men guan dian guang fan, hen nan guan li. xiao shou yuan zai peng you quan nei gong xiang de lian jie ke yi xuan ze xing di cheng xian. bao xian ji gou zai jian guan fang mian ye mian lin zhe ji shu nan ti. bao xian gong si de fu ze ren cheng ren quan tou chen zhong zhi shi" zhi biao bu zhi ben". yao gen zhi zhe yi gen yuan, bi xu gui fan zheng ge hang ye, jia qiang hang ye zi lv he zi yuan guan li, you qi shi chu ban ping tai, cheng dan zhe bu ke tui xie de ze ren. shi shi shang, you yu yi dong hu lian wang de pu ji he wang luo chan pin de chuang xin, mei ti de peng bo fa zhan zai hen da cheng du shang chong su le chuan bo mo shi, chan sheng le ju da de shi chang hong li. zai xu duo bao xian ying xiao zhe kan lai, li yong you ying xiang li de bao xian chan pin fen xi wen zhang lai miao hui yi qun dui bao xian gan xing qu he xu yao bao xian de yong hu, ran hou jiang ta men zhuan yi dao bao xian gong si huo bao xian jing ji ren de xiao cheng xu zhong, cong er cu jin xiao shou, bei ren wei shi ji shu enab de zhong yao biao xian. ling xian de bao xian xiao shou. zhe ye shi de xu duo bao xian cong ye zhe ren wei zi zhu mei ti shi ta men zi ji ming zi zhong de" bao liu di". ta men shi yong zhu ru Wechat Friendship Circle QQ bo ke deng she jiao ruan jian zuo wei shang ye ying xiao he shang ye ping tai, que fa ji ben de fa lv yi shi. zai li yi de kong zhi xia, te bie shi zai gao yong jin xian jin liu de qu dong xia, bao xian ye zi mei ti hun luan xian xiang shi fen tu chu. 12 yue 4 ri, hai nan sheng yin bao jian guan ju chou bei zu fa bu de xing zheng chu fa jue ding xian shi, 2018 nian, zhong guo ren shou bao xian you xian gong si hai nan fen gong si bao xian ye wu yuan wang xiao wei tong guo zi ji de gou mai qi che bao xian, gao e you hui hai kou ye zhu feng kuang fa biao le yi pian wen zhang. zhu ce wei xin gong kai hao ma" hai kou qi che bao xian". ta jin xing xu jia de xuan chuan he cheng nuo. tong shi, wang xiao wei hai zhu dong lian xi le yi jia dian tai guang gao cu xiao shang, yi tui guang yi pian guan yu dian tai wei xin de gong kai wen zhang. ju hai nan sheng yin bao jian du guan li ju chou bei zu jie shao, wang xiao wei de xing wei wei fan le zhong hua ren min gong he guo bao xian fa guan yu bao xian dai li ren bao xian jing ji ren ji qi cong ye ren yuan cong shi bao xian jing ying huo dong de gui ding, jue ding yu yi jing gao, bing chu yi 6000 ying bang de fa kuan." en." zi zhu mei ti bu shi yi ge fa wai zhi di, wo men ying gai you dao de gan cheng xin shou ze, bu duan jia qiang hang ye zi lv." zheng zhou shi wei wang luo xin xi ban gong shi li long tan yan, zai zi zhu mei ti ling yu, ji yu liu liang he fen si bing du chuan bo, nei rong ke yi kuai su chuan bo. yi fang mian, nei rong ben shen yi jing cheng wei yi zhong ying li shou duan, dao zhi xu jia de xuan chuan he mang mu di kua zhang ling yi fang mian, wu lun shi zai guang gao ying xiao hai shi fu fei ding yue, ge zhong ying li shou duan dou yi yue du he fen si shu liang wei wei yi biao zhun, zhe ye shi de zi mei ti neng gou bu xi yi qie dai jia xi yin guan zhu. ji yu gou tong shui ping, zi mei ti yun ying shang ying duo jia hong xian kai xiao, jiao ta shi di, bu neng wu xian chuan bo xu jia xin xi. li long shuo, xia yi bu shi jin yi bu gui fan zi zhu mei ti guan li, jia qiang zi zhu mei ti cong ye ren yuan de pei xun, yan ge gui fan zi lv, yi huan qi hun xiao, cu jin wang luo kong jian chang tong. ye nei ren shi ti xing xiao fei zhe zai xuan ze bao xian chan pin shi yao you zi wo bao hu yi shi, bing zhang wo yi xie chang shi. ta men ying gai qu zheng gui de he ge bao xian gong si liao jie qing kuang. ru guo ta men dui mou xie qu dao huo zi zhi xin xi bu que ding, ke yi zai yin bao jian cha wei yuan hui guan fang wang zhan shang sou suo" bao xian zhong jie jian guan xin xi xi tong", zui zhong wei zi ji gou mai zui he shi de bao xian. ci wai, hai ying te bie zhu yi" quan min bao xian" suo pei han gai yi qie. you zhuan jia zhi chu, jian guan bu men hai ying ji xu nu li zeng qiang bao xian gong si de ze ren yi shi, zhi zhi wei fan bao xian fa guang gao fa wang luo an quan fa deng fa lv fa gui de xuan chuan huo dong, jia da dui wei fan fa lv fa gui de chu fa li du. chuang jian jian kang liang xing de bao xian ying xiao wen hua, shi bao xian ji gou geng jia zhong shi ti gao chan pin an quan xing. zai neng li he fu wu zhi liang fang mian, zhi you zhe yang, bao xian ye he hu lian wang cai neng zhen zheng shen ru rong he, cu jin xin xing wang luo bao xian de chi xu jian kang fa zhan. ze ren bian ji: xie hai ping

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